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June 6, 2019

Does gamification only motivate Millennials?

Gamified solutions appeal to a multigenerational workforce. Baby Boomers and Gen X-Y-Z all stay engaged with work through applied game theory and mechanics.

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May 23, 2019

What’s a ‘black hat core drive’ and why do you need to know?

Effective gamification uses complementary core drives strategically. Convey urgency, scarcity and loss potential with black hat motivators. Drive development, achievement and meaning with white...

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May 9, 2019

How gamification can turbocharge sales channel performance

Make the leap from mediocrity to meritocracy. Gamification can create sales superheroes.

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April 25, 2019

How gamification improves effectiveness of the e-learning experience

Relevance and genuine human experiences separate great gamified learning solutions from frivolous learning diversions. Use feedback to tweak your program and keep participants engaged.

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April 11, 2019

Born to compete

Gamification works because it taps into the powerful and instinctive drive that is our love of competition. We propose harnessing this innate human characteristic for social good. Are you in?

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March 28, 2019

Why achievement badges are effective gamification motivators

Gamification and engagement solutions that work! Motivate your employees to learn new skills or engage with something new and unfamiliar. Acknowledge accomplishment and proficiency by awarding...

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March 7, 2019

Pick me, pick me

The science of using collectables in gamification.

10769-Playa-Feb2-Blog
February 19, 2019

Is this gamification’s endgame?

For as long as gamification has been around, experts have been predicting its demise. Instead of planning a funeral, we propose a reboot. Move over gamification. Hello Motivational Design.

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December 19, 2018

A new take on gamification

Gamification is evolving, as ever more research on motivation creates a broader reference for more purposeful, effective design. So, let’s call gamification for what it is: motivational design.

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December 13, 2018

7 interesting questions and helpful answers about gamification

Gamification is not exactly a household word just yet, but awareness of the discipline is growing as more organisations get it right and experience the benefits of a human-focused solution to...

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October 23, 2018

Two parts gamification, one part content

We’re experts at using cutting-edge gamification strategies to engage and motivate your employees. Once we’ve got their attention, however, it’s up to you to make sure there’s plenty of meat in...

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September 18, 2018

Getting going with gamification

Where are you going with gamification? Do you need to energise contact centre performance? Maybe drive sales targets? Gamification can get you there. Get off to a good start with these quick tips.

TAGS:  Design

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August 31, 2018

Gamification five ways

If you still can’t quite get your head around games, game design, gamification, and what any of it has to do with your business, you’re missing a big opportunity to add huge value. Let’s review.

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August 14, 2018

Gamification inspiring financial upliftment

As you’ve probably noticed from my most recent blogs, I’ve been going through a bit of a personal wellness journey, using gamification to help me improve my overall health and fitness.

put gamification to work
July 18, 2018

5 Ways to put gamification to work

The spectacular rise of gamification, from a commercial non-starter in 2002 to a USD 2.17 billion global industry in 2017 belies the persistent confusion about what it is and what it can do for...

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June 6, 2018

The hero with a thousand faces

Don’t worry, this is not Game of thrones and I am not saying that your players will join forces with the Faceless Men. 

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June 4, 2018

Shall we play a game?

New gamification clients often start conversations with a request to build a game. As providers of gamification solutions, we are not game developers and yet for most providers of gamification...

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May 3, 2018

Know the player, know the game

The six player types, which were initially developed using the Bartles model in 1996 and then refined by Marczewski in 2015 form a vital part of the key messages found throughout our blog.