December 17, 2019

Everyday gamification, loyalty and rewards

It’s everywhere, everyday. Look around and you’ll find gamification where you least expect it.

December 5, 2019

Get better survey feedback with gamification

Using gamification to liven up your digital surveys won’t just send the QUALITY of your responses through the roof, it’ll also result in far more QUANTITY. Great news for anyone seeking customer,...

Intrinsic and extrinsic rewards infographic
November 29, 2019

Intrinsic and extrinsic rewards: how they work and when to use them

There are two types of rewards, extrinsic and intrinsic. Both are used at different times to achieve different objectives. They are not mutually exclusive, this is not an either/or situation and...

October 18, 2019

A planning overview for successful behaviour change

Everything’s connected. Use big-picture thinking to get an overview of the many moving parts that make up an effective gamification strategy.

October 10, 2019

Gamification and the microlearning feedback loop

The efficiency of your microlearning feedback loop is a key element in the gamification of learning – it keeps employees focused, inspired and promotes enjoyment of continuous learning.

Bring gamification to life
October 1, 2019

Bringing gamification to life

Bring your gamification to life. Know the importance of goal setting, which rewards work best, ideal task complexity and the social behaviour of users.

September 5, 2019

Gamification for change: Part 2 - The doors of perception

It cannot bestressed enough that gamification is not the business of ‘making games’. However there are ‘types of games’, methods that work, which can be used in a variety of ways to change how we...

August 8, 2019

Gamification for change: Part 1 - A brave new world

In this two-part blog, we examine how gamification is used effectively by ‘the establishment’ and by the burgeoning world of activism. Let’s face it, it’s hard to imagine someone more engaged...

July 19, 2019

When gamification is life!

It’s alive. Alive! Use gamification to resurrect an ailing project. Stimulate growth and development by treating your workforce like an autonomous life form. Apply some life-lessons from biology...

July 12, 2019

9 reasons gamification fails

“Ha ha ha, FAIL!” is something your 10-year-old nephew might say as you walk headlong into a glass door, but I bet he doesn’t know that this popular exclamation - FAIL! - has its roots in video...

July 4, 2019

Gaming since pre-history: Is Africa the ‘cradle of gamification’?

Gamified solutions are not standalone games, they are attempts to establish and sustain desired behaviours. Do the oldest games we know contain elements of behaviour-changing design? We examine...

April 25, 2019

How gamification improves effectiveness of the e-learning experience

Relevance and genuine human experiences separate great gamified learning solutions from frivolous learning diversions. Use feedback to tweak your program and keep participants engaged.

January 10, 2019

Gamification show and tell

Where are you with gamification? Just getting going, researching your options, or still wondering how it works and what it can do for your business? 

gamification in business
July 25, 2018

Can gamification impact a wellness culture?

In a previous blog article, Fun vs performance, I talked about how Gamification can influence performance and illustrated my point with the formula  “F+E2 = P (Fun plus engagement squared equals...